At Dominnico there were rumors of changes coming to the brand, whose unique vision has so far been marked by leather, pastels and plush textures. So it happened. For spring, creative director Domingo Rodríguez Lázaro turned to preppy sophistication. “We wanted to develop different stereotypes that you can find in American college life: cheerleaders or football players, but also other identities that are more partisan – and we presented different ones in a super aesthetic, non-functional way. character, without giving up the sensuality and sexuality that are always present in my clothes,” he explains.
Polo shirts and bomber jackets become part of the Dominnico world through the use of Dominnico’s typical textures and colors. “When you imagine a polo shirt, you don’t imagine it being furry,” Rodriguez Lazaro added. “But we use numbers or certain fonts to challenge the more conservative side of preppy, but also take navy blue or beige clothing and combine it with athletic leggings or latex caps.” In Hugo Fernandez Hi Accessories are also an essential component of this new proposal under the direction of Hugo Fernández Jiménez. There are football sneakers, leather gloves with laces and eyelets, pink belts, and new materials like latex, decorated with hand-painted stars and numbers that allude to special dates in the brand’s history. The first piece of clothing he cut was also redesigned in all grey, a nod to the past. Elsewhere, recycled motorcycle pants are made from materials such as wool, rubber or vinyl.
The aim was to explore the trends of the 2000s and push the looks to the extreme, taking inspiration from models and celebrities such as Gisele Bündchen and Paris Hilton. This popular style explodes in a range of pink looks as well as black and white or cement gray pieces. “The beauty look is about recreating the beauty of destruction: beauty after a long after-get off work party, after a wild night… as if the models were going home right after having sex or working out,” the designer concluded. .
