Lyst is back with a quarterly ranking of the hottest and most sought-after brands and products. Although Loewe displaced Miu Miu’s usual number one spot in the second quarter, the Miuccia Prada-led brand has pushed the Spanish brand back to second place and regained the crown as the world’s hottest brand in the third quarter of 2024.
Miu Miu has launched a series of pop-up stores in Asia over the past few months, unveiled its fall 2024 campaign starring Cara Delevingne, and premiered it at the Venice Film Festival in August The latest short film; in addition, its Arcadie Suede bag ranked fourth among the most popular products of the season, all of which resulted in a 30% increase in searches for the brand this season. While Miu Miu’s status remains impressive, the world’s desire for all things Miu Miu is nothing new. What yes The new change is the commercial success of Alaïa. In the third quarter, search volume increased by 51%, jumping 12 places, becoming the fifth most popular brand.
One year after its viral studded ballet flats were among the hottest products of Q2 2023, the beloved shoe continues to maintain its momentum, with a fishnet version topping the list this quarter. Also on the list are Alaïa’s Teckel (an “It” piece we predict will be popular this season) and Le Coeur bags, favored by celebrities like Emily Ratajkowski and Camila Cabello. Celebrities are also embracing Pieter Mulier’s Alaïa designs on the red carpet, with Jennie Kim, Selena Gomez and Ariana Grande just a few of the brand’s recent clients.
However, the brand with the biggest increase in The Lyst index was Ralph Lauren, which saw a 151% increase in product engagement during the quarter thanks to its U.S. team uniforms at this summer’s Olympic medal ceremonies and multiple events at Wimbledon and the U.S. Open. %. As a result, the brand appears on the list for the first time, ranking 14th.
In addition to Toteme, other independent brands making waves in the index include Copenhagen brand NN.07 (demand increased by 142%), Entire Studios (demand increased by 54%) and Stone Island (demand increased by 28%).
See (and shop) the full ranking of the hottest brands and products for Q3 2024, and find Lyst’s report here.
The hottest fashion brands in the third quarter of 2024:
1. Miu Miu (+1)
2. Luo Yiwei(-1)
3. Prada (same)
4. Saint Laurent (same)
5. Araya(+12)
6. Bottega Veneta (-1)
7.Jacquemus(+1)
8. Gucci(+2)
9. Row(+7)
10. Valentino(+1)
11.Versace(-5)
12. Skimming (same)
13. Meng Ke Favor (-4)
14. Ralph Lauren (New)
15. Coach(+5)
16. Tutem (New)
17. Balenciaga (-10)
18.Louis Vuitton(-3)
19. Victoria Beckham (new)
20.Chloe (new)
The hottest fashion products in the third quarter of 2024
1.Alaïa fishnet ballet flats
2. Coach Suede Brooklyn Shoulder Bag
3. Puma Speedcat OG red sneakers
4. Miu Miu Arcadie suede bag
5. Tuttam Country Jacket
6. Ganni bottom bracket motorcycle boots
7. Tom Ford Bronson Glasses
8. Longchamp Le Pliage Neo XS
9.Clarks Original Kangaroo
10.The Frankie Shop pleated bagpipe trousers
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