It’s back-to-school season at Holzweiler. After two shows in London, the team returned to Norway—not to Oslo, where they are based, but up north to the island of Krøttøya, where the lookbook was shot. This small rocky area of only 1.3 square kilometres, once a military base and accessible by boat, is now mainly inhabited by fishermen in painted wooden houses, the interiors of which are the starting point for some lace, hand crochet and handcrafting. flowers. But the atmosphere is refreshing. Maria Skappel said: “We wanted to bring the energy of two young people to the island, perhaps to visit their childhood home or their grandparents… [and] Explore the memories of the past from the people who lived there. The aesthetic feeling of living is also just right.
Delightful details keep the style current, such as long shorts, sun-faded chinos with curved seams, a patchwork fisherman sweater with a new cursive logo, and the perfect plaid shirt. The sporty sunglasses have an IYKYK flair; they’re “very much a Norwegian thing,” Scapel said. While they’re popular in Oslo right now, “in general, people always wear them sporty.” They’re often layered, and not just for styling. The weather is changeable and people spend a lot of time outdoors. Note the thin sweaters and intarsia jumpers worn alone, which are actually postcards of Krøttøya’s natural landscape.
Recalibration is a concept that emerged in the spring, and you could really feel Holzweiler returning to center in this collection. Although titled “Memories,” it serves as a blueprint for the future. The strength of the brand lies in its authentic Norwegian roots, based on knitwear (national heritage) and translating the functionality and outdoor elements of local wardrobes into fashion that can be used anywhere in the world.
Globalization will make the world dull, but local flavor gives fashion a sense of dimension. Additionally, Holzweiler is an optimistic, down-to-earth brand. “At this point, either you have to be fully involved in politics…or you have to come from another angle and try to communicate something more positive…and then focus inward and try to find what is really important to you,” Scappell said. . “That’s how we feel about this collection; it’s [tied] Memories and a sense of belonging, like “This is Norway, this is our culture.” The arrival of spring gives a warm welcome.
