Of course, this level of superstardom doesn’t happen overnight. Aligne has actually been around for four years, but over the past 18 months it’s undergone a major restructuring, moving from its original wholesale business model (at stockists like Anthropologie and Liberty) to a direct-to-consumer brand. “When you prioritize wholesale, you lose valuable customer insights and the opportunity to meaningfully interact with the end consumer,” CEO Ginny Seymour, who joined the 15-woman team in 2022, told Refinery29. Serves as Managing Director. “I want to change that by cultivating a direct relationship between our brand and the people we serve.”
