From last year’s pantless trend to successful efforts to free up your nipples, it’s no secret that we’re in the midst of a particularly sexy fashion era. For Ludovic de Saint Sernin, this was the perfect time.
Although the French designer launched his eponymous brand in 2017, he seems to be entering the mainstream with the help of celebrities. After several seasons of shows in Paris, de Saint Sernin has partnered with the Robert Mapplethorpe Foundation to bring its fall 2024 show to New York Fashion Week. The collection, filled with BDSM-inspired leather goods and sheer floral dresses, introduced him to a wider American audience and celebrities. Soon after, the LdSS began showing up on red carpets. On Oscar night alone, Alex Consani wore the brand’s Pony dress to the ceremony, while Kylie Jenner wore her favorite look from de Saint Sernin’s Fall 2024 collection – a silver Mapplethorpe floral print. slim fit burgundy chainmail dress. vanity fair Sideshows.
In addition to Consani and Jenner, the French designer has become the go-to choice for fashion risk-takers such as Charli XCX, Rachel Sennott, Sabrina Carpenter and Dua Lipa. “It’s the most incredible and rewarding feeling when someone you love shows up on a big red carpet wearing your brand because they usually have so many options, so when you get chosen, it’s very Special,” said de Saint Sernin Fashion. “It takes a lot of effort to create moments like this, and most people don’t realize it, it really does take a village.”
While it’s exciting to be drafted, it’s a two-way street. De Saint Sernin knew it was crucial to have the right celebrities wearing his clothes. “Once your collection launches, anyone can wear it, whether it’s in an editorial or on the carpet. We get requests and then we decide who gets what,” he said. “That moment is key. It’s all about making the right choice for the right look – it’s a team effort. A lot of things have to be considered, but in the end, when it happens, it’s like magic.
One of de Saint Sernin’s calling cards is his use of eyelet leather. Mia Goth attended the premiere Maggie Xin Anya Taylor-Joy attended CinemaCon in a leather sweetheart camisole with a velvet fit and a miniskirt made of strips of leather wrapped around her body and sewn together with rope. The designer makes perfect sense about both: Goth is promoting Ma XXXine, Ti West’s third film X In the trilogy, she played porn star-turned-actress Maxine Minx. Meanwhile, Taylor-Joy paid homage to her movie with a leather dress with metallic details Furiosa: The Legend of Mad Max, Set in an industrial wasteland.
But it’s not just good for method dressing. De Saint Sernin has proven himself time and time again to be a versatile designer. The 2024 Met Gala was a special high point for him, hosting Camila Cabello, Ashley Graham and Rauw Alejandro Designed the costumes. “It doesn’t seem like it can get any bigger than this,” he said. The moment allowed him to convey his brand image in three distinct ways, from Cabello’s deteriorating chainmail dress to Alejandro Graham’s belted There are curve-hugging dresses in his signature style.
Just last weekend, two Ludovic de Saint Sernin dresses appeared on the red carpet at the Academy Museum Gala in Los Angeles. Laura Harrier and Ella Hunt, styled by Danielle Goldberg (known for her cool clientele), came out in two distinctly LdSS looks. But he insists it’s not about the red carpet moment but something else that unites all his clients.
“I’m not going to create a look thinking it’s going to be a red carpet moment — that’s not the goal. The goal is to create a unique emotion when you see that look,” he said. “If when people see the emotion it touches them enough that they want to wear it on the carpet, then it becomes magical again because it naturally finds a purpose. It was picked by someone, They will always remember the look they wore at that moment and it becomes part of their story.
