The era of “chaotic customization” is coming: accessory trends driven by Generation Z

Just last year, it felt like the trend cycle was still stuck in the era of “clean girls,” neutral tones, minimalist-centered “quiet luxury” and “hidden wealth.” Stars such as Sofia Richie and Gwyneth Paltrow have led the anti-bold aesthetic movement, convincing shoppers to buy more “wearable” and understated staples. While there’s nothing wrong with a chic, cool, organized capsule wardrobe, the fashion crowd seems to be going in a new direction right now.

Instead of trying to stay under the radar, shoppers are embracing simpler, more personalized ways of dressing, ushering in a new era of what trend forecasting agency WGSN calls “chaotic customization.” Especially among Generation Z, finding ways to express identity through clothing has become a priority. As for accessories, the idea took off in January, when Jane Birkin’s chunky handbag ornaments went viral on TikTok, inspiring users across the internet to decorate their bags with unique baubles that represented their personality.

Not long after, Hailey Bieber’s skin-care brand Rhode released an iPhone case into which customers could insert their favorite lip products, essentially giving people a chance to Being able to participate in the popularity of “It” products while still incorporating a personal style.

According to WGSN data, accessories for Accessories will continue to resonate with shoppers and penetrate the market through 2026, driven in part by “the industry’s ambition to address the environmental impact of material extraction, creation and reuse.” Searches for accessories such as mobile phone lanyards have increased by 25% year-on-year, while searches for hashtags such as #BagCharm on TikTok have increased by 317% in 2024.

Susan Korn, the designer behind jewelry and accessories brand Susan Alexandra, is a designer particularly suited to the “chaotic customization” trend. In addition to her existing collection of quirky, kitschy pendants and keychains (which can be mixed and matched with other products from her brand), Korn is now partnering with Bose to launch a limited-edition set of decorative stickers and headphone charms that push the boundaries of everyday personalization change.

“Customization resonates deeply with consumers because it allows for self-expression in a world that often feels homogeneous,” Cohen told Fashionista. “When you customize Bose headphones, you turn a potentially overlooked accessory into a platform [storytelling]. It’s all about elevating everyday experiences and making even the simplest items feel special and meaningful. It’s about finding joy in the details and encouraging people to embrace their own joy as well.

In a recent interview with Fashionista, Don’t Let Disco designer Ashley Harris explained the purpose behind her products: “Don’t Let Disco is a jewelry brand that sells beads made from internationally sourced and deadstock materials. of unique pieces. [of moments in life] Makes you feel something…it’s [for] A man who bravely chooses fashion and follows his own drum.

If you want to get in on the trend, WGSN recommends “jewelry embellishments such as charms, beads and chains” and using “recycled materials or reusing deadstock and upcycled vintage components for a one-of-a-kind quality.” Real-life DIY experiences are another way to implement this concept.

There are plenty of examples out there (and they happen to make great gifts). Below, check out and shop our favorite pieces to bring a chaotic dose of custom style to your wardrobe.

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