With just weeks left until the 2024 presidential election, fashion’s luminaries have been working overtime to rally voters ahead of the big day. Using clothing as a tool of political expression, brands big and small are pulling out all the stops before November 5th, and they’re doing it in style. In a post to her more than 200,000 Instagram followers, designer Nili Lotan wrote: “Elections provide the best opportunity to ensure that our voices are heard, our concerns are addressed, and our contributions ensure democracy for the next generation. .
For those questioning how clothing has anything to do with the election, multi-linked creative Peshawn Bread, who worked with Planned Parenthood Action Fund in September, tells us Fashion I used to think the answer was simple. “Fashion can create political awareness from graphics to silhouettes. For those who doubt that there is no advocacy in the fashion industry, I ask them to research their favorite designers and think about the political context in which the artist was creating. Chief Creative at TomboyX Chief Willie Norris (also a member of PPAF’s team of designers) expanded on these sentiments, adding that “fashion has a huge impact on how we see the world and the stories we share through clothing and images. impact,” Norris said. Fashion.
From top designers partnering with the Democratic presidential campaign to support Vice President Kamala Harris and Governor Tim Walz, to the National Basketball Players Association partnering with emerging brand TUNL and Michelle Obama’s nonprofit When We All Working with Vote, there are countless brands in the election market that encourage people to get out the vote — almost all of which promise to donate a portion of proceeds to a cause of their choice.
For a curated list of the best election brand collaborations, keep checking back for details on all our favorite series.
Fans of poet and artist Cleo Wade will love her cheeky collaboration with clothing brand La Ligne. The unique white and black T-shirt design features Wade’s signature handwriting, featuring a motto inspired by ’90s romantic comedies (“I’m just a girl. Standing in front of a country. Asking it to vote.”), encouraging people to use their knowledge of the country. Speaking out at such a crucial moment. The best part, however, is that all proceeds will be donated to the non-profit organization When We All Vote. This nonpartisan initiative was founded by Michelle Obama to increase voter participation every Elections, in turn, can create a more engaged electorate.
Earlier this month, New York-based designer Nili Lotan released a limited-edition VOTE T-shirt and donated 100% of proceeds to the League of Women Voters Education Fund, an organization dedicated to protecting and expanding voting rights. “Women fought hard for the right to vote, and I believe they will play a key role in the outcome of this election,” the designer said in an Instagram post announcing the collaboration. “I’m delighted that women are coming together like never before, working with men and all genders to work towards a fully inclusive future. Your vote is your voice and your voice is your power.
For those looking for voter merchandise that goes beyond classic T-shirt or hoodie designs, Nest is a leading platform and advocate for global manufacturers, offering a range of election-themed products such as pins, home Supplies and jewelry, priced from $18 to $55. The collection even includes a delicate beaded coin purse, perfect for storing cards, coins or even small essentials like mini lip balm. Every purchase of the nonpartisan Election Capsule will directly benefit the artisans who made it, with a portion of the proceeds donated back to Nest to support its global network of manufacturers.
If you’ve been seeing your favorite celebrities wearing hot pink suits a lot on social media, chances are they’re taking part in Argent’s #VotingSuitsYou campaign. Created in 2020, the program leverages artists, fashion leaders, athletes and other A-list celebrities to drive voter engagement. Just in time for the 2024 election, the workwear brand is relaunching its iconic suit in a new bright pink style, which includes a satin shirt and two unique T-shirt designs. All proceeds from this collection will be donated to the non-profit organization “When We All Vote”.
The National Basketball Players Association has partnered with newly launched brand TUNL to launch a line of sportswear-focused T-shirts and hoodies to encourage viewers to vote. Designed by Desyree Nicole, creative director and founding team member of TUNL, each style features collage-style graphics and is priced between $35 to $85. “I wanted to create something that was not only a fashion statement but a conversation starter,” Nicole said in a press release. “When you wear these designs, you can make a simple and powerful statement to your friends, Family members and even strangers asking on the street asked, ‘But did you vote?’
Beloved fashion brand Alice & Olivia has released two distinct T-shirts to urge shoppers to vote this November (and every other election). The first is covered in an American flag, while the second is slightly more understated. But both chose not to use cheeky slogans and went straight to the point with the word “Vote” in bold font. To be clear, 10% of the collection’s net proceeds will be donated to I Am a Voter, a nonpartisan public awareness campaign designed to create cultural change around voting and civic engagement.
Renowned knitwear brand Lingua Franca has partnered with InStyle to launch “voting is in style” – an exclusive, non-partisan campaign. The collection itself includes a range of crewneck sweatshirts for women, men and children, in a variety of colors and with slogans embroidered on the front. Additionally, 20% of proceeds from the collection will be donated to Vote.org, a nonprofit, nonpartisan organization dedicated to removing barriers between voters and the ballot box.
Planned Parenthood’s Action Fund, the organization’s political arm, partners with Diane von Furstenberg, Kenneth Cole and Prabal Gurung and collaborated with top designers in the industry to create a series of exclusive T-shirt designs to remind people to get out and vote to save our fertility. “Each shirt is an amazing walking billboard that allows individuals to proudly communicate their identity and beliefs and encourage others to vote in this critical election,” said the nonprofit’s national arts and entertainment director Caren Spruch told reporters Fashion Before.
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