Even the swaggering Loki seemed oddly awed by the whole thing. “It feels surreal,” he told me shortly after touring the rest of Moncler’s metropolis, a large expanse of tarmac usually used as a conference center and dotted with custom installations of Owens’ cross-cultural creative Avengers. Glover, Hiroshi Fujiwara, Palm Angels, Nigo, Willow Smith, Edward Enninful, Lucie and Luke Meier of Jil Sander, Lulu Li and Rocky himself. Each so-called genius designed a range of technical sportswear in an Alpine style and was free to decide how to display his work. Rocky chose to create a Kubrick-esque living room, surrounded by LED screens and silver leather sofas, where models roamed in sporty, brightly colored down jackets inspired by, in his words, “ancient Chinese warriors.” “I’m still in a humble stage,” Rocky said. “I feel blessed and blessed to be here.”
Some numbers to illustrate the scale of the night:
10: Number of talents, not including Mercedes-Benz, which collaborated with Japanese streetwear legend Nigo on a clothing line and custom G-Wagon.
8,000: The number of confirmed guests, including celebrities, members of Shanghai’s creative class, Moncler clients and local entertainers, each of whom has received a private invitation.
323,000: Approximate square feet of CoG.
30 million: The rumored production budget, in euros. (A Moncler representative declined to confirm the number, saying only that it was “a lot.”)
35: The number of looks conceived for the Jil Sander show.
8: The number of Jil Sander fashion shows, one every 30 minutes.
4: Number of kart drivers lapping the custom-made Palm Angels track.
TBD: The retail price of the “demountable mountain shelter” designed by Rick Owens and Hugh Broughton Architects for this event.
I can’t count: how many bottles of Tsingtao beer I drank in one night, how many bottles of Moncler pork buns I drank.
Provided by Moncler
