Mexican painter and poet Carmen Mondragón, also known as Nahui Olin, known for questioning social norms and resisting the oppression of women in the early 20th century, is Alfredo Martínez Spring 2025 The main source of inspiration for the series.
The Guadalajara-born designer has earned a place in the Mexican fashion world by designing clothes that make women look powerful, hoping to evoke “the courage that women possess and the courage to face the unique challenges of each era.” , he explained after the show. “Carmen Mondragon did a lot of things at the time that were not considered women to do.”
In Martinez’s world, the words “powerful” and “brave” are closely intertwined. The models all wore black pixie wigs and had a quick pace, and the presence of trench coats, hats and sunglasses suggested that these women were on a mission – places to go, goals to achieve and paradigms to break. The garments are luxurious, majestic, structured yet extremely feminine. There were pronounced shoulders, defined waists and pencil skirts during the day, and flowy dresses in bright colors with suggestive cutouts at night. Essentially, this is an article about how to look like a million bucks while breaking the rules.
Two aspects stood out: first, the introduction of new materials, such as heavy twill and cotton. Martinez’s quest to offer more commercial and functional clothing without sacrificing glamor has made him a favorite among local and international celebrities looking for red carpet options. Menswear is another new addition, although not his first. “Six years ago, I did something very small,” Martinez said. But this time, the men’s work was on par with the women’s. “I feel like in Carmen Mondragon’s photographs there is always a man who seems to have lost his way,” he continued. “So, I thought it was a good time to introduce menswear and give myself the opportunity to explore this area creatively.”
Accessories have not been ignored. Bucket hats ranging from standard to oversized, as well as voluminous earrings, necklaces and bracelets that wrap around the neck, ears and wrists, are nods to the sinister figures Martinez idolizes. “This prominence, like a vicious woman, drives me crazy,” he said. “Bad guys have big earrings.” If you ask us, brave women do the same.
