Designers Víctor Olmos and Alí Flores took their Spring 2025 collection to the secluded bay of Majahuitas in Puerto Vallarta, Mexico. The creative duo connected their vision for the season with the brand’s sense of freedom. The inspiration behind the “Arrecife” collection (Spanish for coral reef) comes from Puerto Vallarta’s LGBTQ+ culture. Flores was born in Guadalajara, a place he found himself close to. “This is the place [my parents] The first time they met, this is where they had their first kiss,” he said backstage.
The creative process takes the designers back to their family roots, which is reflected in the use of traditional palm weaving techniques in shoes, hats and bags made in collaboration with artisans in Tonala, Jalisco. “Mexican designers have a certain obligation to preserve and transform craft knowledge,” Flores added of their approach to accessories. They also contrast form and fabric through the use of new technologies, including 3D printed details on shoes, coral reef printed shorts and coats, metallic bomber jackets, fluid dresses in psychedelic colors and wide-leg jeans. The prints are inspired by Playa de los Muertos, an LGBTQ+ friendly beach where Elizabeth Taylor was night of the iguana was filmed.
The color palette, which includes ocean blues and earth tones, symbolizes the natural beauty of the area. “Mexico is surrounded by the coast. Our weather is mostly warm. We sweat. Our fabrics are cotton, linen, handwoven,” Flores added. “Olmos y Flores was born in a family.” Well, that’s how it feels.
