It feels like a lot of work right now to find someone and put in the effort into a relationship that might end as the seasons change. Some studies put it down to a desire to avoid feeling lonely—as many as 60% of people turn to dating apps in the winter as a result. Social events are very lively in the summer, and the emptiness of the winter calendar may make swiping dates that much more appealing. Bumble found in September that 37% of people consider autumn a romantic season, and Gen Z is especially keen on finding love during this romantic season. 44% of people on the app are looking for serious, committed goals this winter.
