Photo &col; Prashanth Vishwanathan/Bloomberg via Getty Images
The stories made headlines in the fashion world on Friday.
Levi’s signs Pakistan deal
On Thursday, Levi’s signed the Pakistan Accord, a legal agreement ensuring safe working conditions for garment workers in Pakistani factories. “Levi’s signing the Pakistan Agreement marks a critical moment for American brands to step up to protect workers,” said Emily Stochl, Remake’s vice president of communications. “Remake is an advocacy group that has been working for years to encourage Levi’s to join the Agreement,” in a statement. middle. {Fashionista Inbox}
Clare Waight Keller’s Strategic Career Path
Clare Waight Keller, the designer of Meghan Markle’s wedding dress and the new creative director of Uniqlo, made an unexpected move into mass-market fashion in September. In an interview with Laura Nelson new york timesthe designer discusses her strategic career move, navigating motherhood in the fast-paced fashion industry, and designing affordable, timeless basics (also worn by the Duchess). {new york times}
Challenges facing Nike’s new CEO
Elliott Hill was named chief executive of Nike on Monday. He faces many challenges at the brand, including growing competition, sluggish demand for retro silhouettes and oversaturation of supply. While Nike remains the most popular shoe brand among U.S. teens, its popularity has declined in wholesale and resale markets, suggesting it needs to innovate to keep up with competing brands. {fashion business/paywall}
Black-owned beauty brands face investment challenges
Although Black consumers spent $9.4 billion in the beauty category this year, Black-owned beauty brands raised only $16 million, accounting for 5.36% of industry-wide funding. “There is a misalignment between our research-first approach and investors’ need for quick commercial traction,” said Tendai Moyo, founder of Ruka Hair. Fashion Business. “We’re told to hit financial benchmarks before we get funding, but without funding it’s a vicious cycle.” {Fashion Commercial/paid}
Leading beauty scientists discuss changing industry
Five top female beauty scientists from P&G, L’Oréal, Estée Lauder and more discuss their groundbreaking careers, the future of beauty technology, obstacles and the true meaning of their work. WWD control panel. Read the full conversation here. {WWD/paywall}
Is underconsumption just another trend?
Sustainability experts worry that the internet’s latest craze, “underconsumption of the core,” could have the opposite effect of its mindful origins. What started as a noble expansion of the “de-influencer” trend has, in many cases, become an alternative to “buy this, not buy that.” EllerVéronique Hyland joins experts Aja Barber and Andrea Cheong to weigh in on the pros and cons of this trend. {Eller}
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