As active and retired theater kids around the world prepare to see Wicked in theaters on November 22, fashion and beauty brands are cashing in on the community’s eager holiday spirit through partnerships with the film itself.
While the Wicked musical and its Broadway merchandise have been around in New York City for more than 20 years, the film’s upcoming global release and its growing list of brand partners are opening the door to celebration for a whole new group of Ozians The magic of Elphaba and Glinda’s story.
With a range of Shiz University-approved school bags, a fabulous clothing line, and even a nine-piece REM Beauty makeup collection designed by Glinda (Ariana Grande) herself, Wicked fans will be in the mood for the movie. There’s no shortage of products worth hugging ahead of the premiere.
Here are all the announced Wicked collaborations, so check back for more.
Voluspa x “Wicked” home fragrance
Photo&col;Courtesy of Voluspa
Home fragrance brand Voluspa has collaborated with “Wicked” to launch two new fragrances – Glinda’s Perfectly Pink Yuzu and Elphaba’s Bewitching Banyan Forest. Each can be used as a candle or diffuser. Shop the collaboration here.
REM Beauty x “Wicked” Capsules
Photo&col;Courtesy of REM Beauty
Ariana Grande, who plays Glinda in Wicked, has launched a line of makeup and skincare products through her beauty brand REM Beauty. It includes exclusive sets for Glinda and Elphaba, including eyeshadow, eyeliner, lipstick and more products inspired by each character. Also available are eye masks, glow drops and a full “Ozdust” eyeshadow palette. Shop the limited edition collection here.
H&M x “Wicked” T-shirt
Photo&col;courtesy of H&M
H&M has released three straight-fit T-shirts featuring the “Wicked” logo and various images of stars Cynthia Erivo and Ariana Grande. Buy the shirt here.
OPI x “Wicked” Nail Art Series
Photo&col;Courtesy of OPI
OPI has released two limited-edition nail polish collections inspired by the movie Wicked. Lampshade names include “Oz-mazing”, “Let’s Rejoicify”, “Thrillifying” and more. The collaboration also includes four styles of quick press kits. Buy them all here.
Aerie x ‘Wicked’ Collection
Photo&col;courtesy of Ailey
Aerie has teamed up with Wicked to launch a line of sweatshirts, sleep sets, sleep masks, tote bags and more that feature images and lines from the new film. Shop the collaboration here.
Forever 21 x “Wicked” jersey
Photo&col;courtesy of Forever 21
Forever 21 has released two jersey designs representing the protagonists of Wicked, Elphaba and Glinda. These styles are available in standard, extra-large, and children’s sizes. Shop the collaboration here.
Conair x “Wicked” hair care products
Photo&col;Courtesy of Cornell
Conair has cooperated with “Wicked” to launch a variety of brand products, including hair dryers, irons, satin towels, pillow cases, hair accessories, etc. Shop the collaboration here.
Cambridge Satchel x “Wicked” Collection
Photo&col;Courtesy of Cambridge Satchel
British leather goods brand Cambridge Satchel collaborated with “Wicked” to launch a 23-piece exclusive series of handbags, bags, spell books, etc., inspired by the movie. Buy this version here.
Beekman 1802 x “Wicked” Skin Care and Body Care
Photo&col;courtesy of Beekman1802
Beekman 1802 launches a 10-piece skin and body care collection with Wicked, including soaps, moisturizers, clay masks and blemish patches inspired by the film’s characters. Shop the drop here.
H&M x “Wicked” capsule collection
Photo&col;courtesy of H&M
H&M is preparing to launch a 12-piece clothing line in collaboration with the movie “Wicked.” Eye-catching blazers, draped dresses and more will be available on hm.com and select H&M stores on October 8.
It Cosmetics x ‘Wicked’ Double Brushes
Photo&col;courtesy of It Cosmetics
It Cosmetics has teamed up with the movie Wicked to launch a character-themed makeup brush. Use the Elphaba Foundation Brush to paint yourself green and the Glina Blush Brush to add a pop of pink to your look. The set will be available in Ulta stores and on Ulta.com starting October 6.
Aldo x “Wicked” Collection
Photo&col;courtesy of Aldo
Aldo has teamed up with the film Wicked to launch a collection of Glinda and Elphaba-inspired shoes, handbags, sunglasses and more accessories. The collection will be available on aldoshoes.com on October 17th.
Béis x “Wicked” travel collection
Photo&col;courtesy of Bayes
Travel brand Béis collaborates with “Wicked” to launch four new bag styles (“Wicked” weekend bag, handbag, backpack and toiletry bag). The collection also includes a bubble-style version of the brand’s iconic rolling luggage, available in pink and green gradient colours. Shop beistravel.com for the October 9 release.
Stanley x ‘Wicked’ Series
Photo&col;courtesy of Target
Stanley’s Elphaba and Glinda themed glasses will launch at Target on October 13th and will be available in select Target stores and online.
Target x Paul Tazewell’s “Wicked” apparel collection
Photo&col;courtesy of Target
Designed by Paul Tazewell, costume designer for the movie “Wicked,” Target has released a line of clothing for adults and children inspired by the movie. The collection’s first release (October 6) includes apparel, shoes, accessories and homewares. The second release (November 3rd) will include graphic tees, Shiz University cardigans, and more. Browse the collection here.
Please note: We sometimes use affiliate links on our site. This in no way affects our editorial decisions.
Tune in to the Fashionista Network and join the conversation with fashion and beauty industry leaders. Register here.
