Photo &col;Marco M. Mantovani/Getty Images
The stories made headlines in the fashion world on Thursday.
Filippo Grazioli quits Missoni
Filippo Grazioli has resigned as creative director of Missoni after two years at the company. Alberto Caliri will succeed Grazioli, and Caliri’s first collection as creative director will be pre-fall. Caliri first joined Missoni in 1998 and served as Missoni’s creative director on an interim basis in 2021 after Angela Missoni stepped down. {WWD/paywall}
MM6 Maison Margiela appointed as Pitti Uomo guest designer for January 2025
Pitti Immagine hires MM6 Maison Margiela as guest designer for Pitti Immagine Uomo 107. “We are honored and delighted to be invited to be Pitti Uomo’s guest designers at the world’s most important men’s fashion fair this January,” the brand said in a statement. “We intend to bring the style and spirit of MM6 with us. After almost 20 years in Florence, we are delighted that Maison Margiela is returning to the Pitti stage to launch a contemporary menswear wardrobe that resonates with the Florentine attitude, concept and processes of MM6. box}
CFDA and Google team up to create fashion equity scholarship
The Council of Fashion Designers of America (CFDA) has partnered with Google to launch the Fashion Equity Fellowship, a grant program that connects Google’s resources with designers to support their upcoming Fall 2025 collections at New York Fashion Week. The three participating brands include Area, Collina Strada and Diotima. CFDA member designers will work with Google teams to focus on best practices for designing inclusive products, and each designer will receive $50,000 to create a portfolio created with inclusivity and equity in mind. {Fashionista Inbox}
LVMH signs 10-year deal with Formula 1
On the occasion of Formula One’s 75th anniversary in 2025, Formula One and LVMH have reached a 10-year cooperation agreement. Several LVMH brands will participate in the collaboration, including Louis Vuitton, Moët Hennessy and Tag Heuer. The partnership, which covers hospitality, events and limited editions, will launch early next season. “Talent, the pursuit of excellence and a passion for innovation are at the heart of our brand and our Formula 1 racing activities,” Bernard Arnault, chairman and chief executive of LVMH, said in a statement. “In motorsport, as in fashion, watchmaking or wine and spirits, every detail matters on the road to success. Whether in our workshops or on race tracks around the world, it is this The constant search for breaking boundaries inspires our vision, which is what it means to create this great and unique partnership between Formula 1 and our Group {LVMH}.
How beauty brands are dealing with fakes on Amazon
Searching for viral beauty products on Amazon often turns up listings of knockoffs trying to pass off scammers, such as a search result for Hero Cosmetics’ Mighty Patch acne stickers that also showed a nearly identical design from a brand called “Breiboz.” Beauty brands have responded to these copycat products by hiring third-party services to track and report infringements, while some have gone to the source and sued manufacturers. These Amazon items are closer to fakes that infringe the intellectual property rights of beauty brands, and Lashify recently won $30.5 million and 30% royalties in a lawsuit against Qingdao Lashbeauty Cosmetic Co., which produced eyelashes that infringed Lashify’s three patent. {fashion business/paywall}
The strategy behind Beyoncé’s Levi’s ad campaign
Beyoncé’s “Cowboy Carter” includes a song called “Levii’s Jeans,” which provided an opportunity for Levi’s to capitalize on the Beyonce co-sign. Levi’s reached out to Beyoncé and her team to discuss a stronger partnership, which is also a factor in the brand’s strategy to convince more women to buy from the brand: One-third of Levi’s shoppers are women, and the brand is looking to This proportion increased to 50%. Levi’s has announced a collaboration with Beyonce on a global campaign called “REIMAGINE,” which will be divided into four chapters and provide insight into the brand’s history and focus on women. {new york times/paywall}
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