Must Read: LVMH sells Off-White, Everlane appoints Alfred Chang as CEO

The stories dominated fashion headlines on Tuesday.

LVMH sells Off-White
LVMH has sold Off-White, founded by Virgil Abloh in 2012, to the Blue Star Alliance. Terms of the deal have not been disclosed. Blue Star Alliance CEO Joey Gabbay said in a press release that the acquisition allows Blue Star Alliance to “respect and carry forward the immortal legacy of Virgil Abloh.” “Abloh’s ability to blend street culture with high fashion creates a strong foundation that aligns with our vision to foster innovation while embracing diversity,” Gabbay continued. “The acquisition of Off-White, as well as providing strategic investment and building our The opportunity for a global network of resources will allow the cultural and creative momentum that Virgil has ignited to continue, and the Blue Star Alliance is committed to building on this momentum.” {PR Newswire}

Alfred Chang named CEO of Everlane
Everlane names Alfred Chang as CEO, succeeding Andrea O’Donnell. Starting Monday, Zhang will work alongside Michael Preysman, who remains executive chairman and climate chief. Chang most recently served as CEO of Fear of God and previously spent 17 years at PacSun where he served as co-CEO. {WWD/paywall}

Salomon opens first New York pop-up store in SoHo
Salomon will open its first U.S. retail store in SoHo, which will be open to the public from October 2 to the end of January 2025. Expand to 5 physical stores in 2025, including a permanent store in New York. On October 2nd, pop-up shop guests can enter a drawing for a chance to win a pair of Salomon XT-6s from 11am to 7pm, see pop-up shop content below. {Fashionista Inbox}

Lupita Nyong’o appointed as Chanel brand ambassador
Chanel has named Lupita Nyong’o as its newest brand ambassador. Following Nyong’o’s appearance at Chanel’s Spring 2025 show during Paris Fashion Week, the brand announced her appointment as brand ambassador. Nyong’o has been friends with the brand for more than a decade, and now the actor and writer is working with Margot Robbie, Riley Keough and Kristen Stewart Kristen Stewart and others became brand ambassadors together. {WWD/paywall}

Bangladesh garment workers protest leaves one dead
A garment worker was shot dead and at least 20 others were injured in clashes between police and protesters during a garment worker protest in Bangladesh after protesters blocked a major highway. Garment workers are demanding higher wages and better working conditions. Several factories have been closed amid numerous protests in recent weeks. {Reuters}

California governor signs textile recycling bill into law
California Governor Gavin Newsom signed a textile recycling bill to address the state’s growing textile waste problem. Under the newly signed law, brands with global sales of more than $1 million will be required to establish and fund a program to reuse, repair and recycle clothing and fabrics sold in California. In 2021, approximately 1.2 million tons of textiles were discarded in California, and although most of them were reused or recycled, only 15% returned to the market. {fashion business/paywall}

How Victoria’s Secret is adjusting its marketing strategy after the push-up bra wars
In Selling Sexy: Victoria’s Secret and the Uncovered Story of an American Idol, authors Lauren Sherman and Chantal Fernandez explore the rise and eventual fall of Victoria’s Secret, including the company’s role in the “push-up bra wars” “Marketing reform after the failure.” Push-up bras exploded in popularity in the mid-1990s, but Victoria’s Secret was late to the scene and lacked a strong marketing strategy compared to Wonderbra. Victoria’s Secret changed its marketing, featuring supermodels in its catalogs, such as Claudia Schiffer, who cost the brand $1 million on the cover of its 1996 Christmas catalog Dollar bras modeled. {wall street journal/paywall}

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Mel Ottenberg designs Re/Done denim collection
Mel Ortenberg, interviewThe editor-in-chief of has teamed up with Re/Done to create a unisex capsule collection called Mel by Re/Done. The capsule collection, priced from $175 to $495, includes mid-blue and light acid-wash Mel jeans, trucker jackets, Club Mel graphic T-shirts and a range of upcycled Levi’s 505 jeans. Mel jean is inspired by classic ’80s silhouettes, and the accompanying promotional video captures this ’80s energy. Mel by Re/Done is available now here . {Fashionista Inbox}

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